- Your Client Metrowerks Markets A Specialized Piece Of Software For Developing Video Games You Have Two Competitors B 1 (71.23 KiB) Viewed 12 times
Your client, MetroWerks, markets a specialized piece of software for developing video games. You have two competitors, Borland, and Intel in the product category. You have been provided with the following advertising expenditures as shown in the table below. O 23.1 ADVERTISING EXPENDITURES (000) Total Magazines Net TV O 37.5 Brand O 22.8 Borland MetroWerks Intel Total Category O 18,000 Based on the data in the table above, Intel's overall SOV is 13,000 3,000 17,000 5,000 O 14,000 18,000 1,000 48,000 9,000 Spot TV Cable 7,000 2,000 1,000 1,000 2,000 9,000 14,000 3,000 0 30,000 6,000 3,000 %.