5. reccomendition Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food ServicesManager for t
Posted: Mon Apr 04, 2022 6:35 am
5. reccomendition Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food ServicesManager for the same. She reports to Byasin. Two years ago, Shanjida noticed a decline in theroom service business, the highest margin portion of her operation. This decline coincided withan increase in the national sales of pizza delivery and carryout firms as well as an increase in thenumber of empty pizza boxes from these firms being left in guest rooms. Her immediateresponse was to install a pizza oven in the kitchen & offer room service pizza to guests. Theeffort met with modest success, though it was well below her expectations. Questionnairescompleted by departing guests revealed a problem of product quality.Focusing on this problem, Shanjida improved Westin's pizza until blind taste tests judged it atleast equal in quality to the products of the two major pizza delivery competitors in Dhaka. Salesdidn't improve, convincing Shanjida that the problem was a perceived mismatch between thehotel's image & guests' expectations of pizza makers. Guests simply did not seem to believe thatthe traditional steak and seafood restaurant at the Westin could make a high-quality, authenticpizza. Based on this conclusion, Shanjida presented the following proposal to Eyasin: ......"Sales of room service pizza are stagnant due to guests' misperception that our product islower in quality than that of competitors. This misperception is based on the belief that until wedisassociate our pizza from the Westin name. Thus, to capture more room service pizzabusiness, we should create an 'Italian Pizza' image for our guest room delivery service by: …• Preparing Italian Pizza' brochures for each guest room, complete with a phone number with aprefix different from that of Westin. The number will reach a special phone in-room service,which will be answered, Italian Pizza, authentie Italian pizza from old, family recipes.• Using special 'Italian Pizza' boxes for delivering room service pizza to guests.• Issuing 'Italian Pizza' Hats and Jackets to room service personnel for use in pizza delivery.Room service waiters and waitresses will wear these garments to deliver pizza. They willchange to their regular uniforms for other deliveries."Question: How should Eyasin respond to these proposals? [Use Guideline to Respond]1) Introduction:
5. reccomendition
Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food ServicesManager for the same. She reports to Byasin. Two years ago, Shanjida noticed a decline in theroom service business, the highest margin portion of her operation. This decline coincided withan increase in the national sales of pizza delivery and carryout firms as well as an increase in thenumber of empty pizza boxes from these firms being left in guest rooms. Her immediateresponse was to install a pizza oven in the kitchen & offer room service pizza to guests. Theeffort met with modest success, though it was well below her expectations. Questionnairescompleted by departing guests revealed a problem of product quality.Focusing on this problem, Shanjida improved Westin's pizza until blind taste tests judged it atleast equal in quality to the products of the two major pizza delivery competitors in Dhaka. Salesdidn't improve, convincing Shanjida that the problem was a perceived mismatch between thehotel's image & guests' expectations of pizza makers. Guests simply did not seem to believe thatthe traditional steak and seafood restaurant at the Westin could make a high-quality, authenticpizza. Based on this conclusion, Shanjida presented the following proposal to Eyasin: ......"Sales of room service pizza are stagnant due to guests' misperception that our product islower in quality than that of competitors. This misperception is based on the belief that until wedisassociate our pizza from the Westin name. Thus, to capture more room service pizzabusiness, we should create an 'Italian Pizza' image for our guest room delivery service by: …• Preparing Italian Pizza' brochures for each guest room, complete with a phone number with aprefix different from that of Westin. The number will reach a special phone in-room service,which will be answered, Italian Pizza, authentie Italian pizza from old, family recipes.• Using special 'Italian Pizza' boxes for delivering room service pizza to guests.• Issuing 'Italian Pizza' Hats and Jackets to room service personnel for use in pizza delivery.Room service waiters and waitresses will wear these garments to deliver pizza. They willchange to their regular uniforms for other deliveries."Question: How should Eyasin respond to these proposals? [Use Guideline to Respond]1) Introduction:
Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food Services
Manager for the same. She reports to Byasin. Two years ago, Shanjida noticed a decline in the
room service business, the highest margin portion of her operation. This decline coincided with
an increase in the national sales of pizza delivery and carryout firms as well as an increase in the
number of empty pizza boxes from these firms being left in guest rooms. Her immediate
response was to install a pizza oven in the kitchen & offer room service pizza to guests. The
effort met with modest success, though it was well below her expectations. Questionnaires
completed by departing guests revealed a problem of product quality.
Focusing on this problem, Shanjida improved Westin's pizza until blind taste tests judged it at
least equal in quality to the products of the two major pizza delivery competitors in Dhaka. Sales
didn't improve, convincing Shanjida that the problem was a perceived mismatch between the
hotel's image & guests' expectations of pizza makers. Guests simply did not seem to believe that
the traditional steak and seafood restaurant at the Westin could make a high-quality, authentic
pizza. Based on this conclusion, Shanjida presented the following proposal to Eyasin: ......
"Sales of room service pizza are stagnant due to guests' misperception that our product is
lower in quality than that of competitors. This misperception is based on the belief that until we
disassociate our pizza from the Westin name. Thus, to capture more room service pizza
business, we should create an 'Italian Pizza' image for our guest room delivery service by: …
• Preparing Italian Pizza' brochures for each guest room, complete with a phone number with a
prefix different from that of Westin. The number will reach a special phone in-room service,
which will be answered, Italian Pizza, authentie Italian pizza from old, family recipes.
• Using special 'Italian Pizza' boxes for delivering room service pizza to guests.
• Issuing 'Italian Pizza' Hats and Jackets to room service personnel for use in pizza delivery.
Room service waiters and waitresses will wear these garments to deliver pizza. They will
change to their regular uniforms for other deliveries."
Question: How should Eyasin respond to these proposals? [Use Guideline to Respond]
1) Introduction:
5. reccomendition
Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food ServicesManager for the same. She reports to Byasin. Two years ago, Shanjida noticed a decline in theroom service business, the highest margin portion of her operation. This decline coincided withan increase in the national sales of pizza delivery and carryout firms as well as an increase in thenumber of empty pizza boxes from these firms being left in guest rooms. Her immediateresponse was to install a pizza oven in the kitchen & offer room service pizza to guests. Theeffort met with modest success, though it was well below her expectations. Questionnairescompleted by departing guests revealed a problem of product quality.Focusing on this problem, Shanjida improved Westin's pizza until blind taste tests judged it atleast equal in quality to the products of the two major pizza delivery competitors in Dhaka. Salesdidn't improve, convincing Shanjida that the problem was a perceived mismatch between thehotel's image & guests' expectations of pizza makers. Guests simply did not seem to believe thatthe traditional steak and seafood restaurant at the Westin could make a high-quality, authenticpizza. Based on this conclusion, Shanjida presented the following proposal to Eyasin: ......"Sales of room service pizza are stagnant due to guests' misperception that our product islower in quality than that of competitors. This misperception is based on the belief that until wedisassociate our pizza from the Westin name. Thus, to capture more room service pizzabusiness, we should create an 'Italian Pizza' image for our guest room delivery service by: …• Preparing Italian Pizza' brochures for each guest room, complete with a phone number with aprefix different from that of Westin. The number will reach a special phone in-room service,which will be answered, Italian Pizza, authentie Italian pizza from old, family recipes.• Using special 'Italian Pizza' boxes for delivering room service pizza to guests.• Issuing 'Italian Pizza' Hats and Jackets to room service personnel for use in pizza delivery.Room service waiters and waitresses will wear these garments to deliver pizza. They willchange to their regular uniforms for other deliveries."Question: How should Eyasin respond to these proposals? [Use Guideline to Respond]1) Introduction:
Eyasin is General Manager for the Westin, Dhaka. Shanjida is Restaurant and Food Services
Manager for the same. She reports to Byasin. Two years ago, Shanjida noticed a decline in the
room service business, the highest margin portion of her operation. This decline coincided with
an increase in the national sales of pizza delivery and carryout firms as well as an increase in the
number of empty pizza boxes from these firms being left in guest rooms. Her immediate
response was to install a pizza oven in the kitchen & offer room service pizza to guests. The
effort met with modest success, though it was well below her expectations. Questionnaires
completed by departing guests revealed a problem of product quality.
Focusing on this problem, Shanjida improved Westin's pizza until blind taste tests judged it at
least equal in quality to the products of the two major pizza delivery competitors in Dhaka. Sales
didn't improve, convincing Shanjida that the problem was a perceived mismatch between the
hotel's image & guests' expectations of pizza makers. Guests simply did not seem to believe that
the traditional steak and seafood restaurant at the Westin could make a high-quality, authentic
pizza. Based on this conclusion, Shanjida presented the following proposal to Eyasin: ......
"Sales of room service pizza are stagnant due to guests' misperception that our product is
lower in quality than that of competitors. This misperception is based on the belief that until we
disassociate our pizza from the Westin name. Thus, to capture more room service pizza
business, we should create an 'Italian Pizza' image for our guest room delivery service by: …
• Preparing Italian Pizza' brochures for each guest room, complete with a phone number with a
prefix different from that of Westin. The number will reach a special phone in-room service,
which will be answered, Italian Pizza, authentie Italian pizza from old, family recipes.
• Using special 'Italian Pizza' boxes for delivering room service pizza to guests.
• Issuing 'Italian Pizza' Hats and Jackets to room service personnel for use in pizza delivery.
Room service waiters and waitresses will wear these garments to deliver pizza. They will
change to their regular uniforms for other deliveries."
Question: How should Eyasin respond to these proposals? [Use Guideline to Respond]
1) Introduction: