A publisher sells books to Barnes & Noble at $12 each. The marginal production cost for the publisher is $1 per book. Ba
Posted: Fri Jul 01, 2022 9:09 am
A publisher sells books to Barnes & Noble at $12 each. Themarginal production cost for the publisher is $1 per book. Barnes& Noble prices the book to its customers at $24 and expectsdemand over the next two months to be normally distributed, with amean of 20,000 and a standard deviation of 5,000. Barnes &Noble places a single order with the publisher for delivery at thebeginning of the two-month period. Currently, Barnes & Noblediscounts any unsold books at the end of two months down to $3, andany books that did not sell at full price sell at this price.
a. How many books should Barnes & Noble order? What is itsexpected profit? How many books does it expect to sell at adiscount?b. What is the profit that the publisher makes, given Barnes &Noble’s actions?c. A plan under discussion is for the publisher to refund Barnes& Noble $5 per book that does not sell during the two-monthperiod. As before, Barnes & Noble will discount them to $3 andsell any that remain. Under this plan, how many books will Barnes& Noble order? What is the expected profit for Barnes &Noble? How many books are expected to be unsold? What is theexpected profit for the publisher? What should the publisherdo?
Please use excel and show formulas, thank you!
a. How many books should Barnes & Noble order? What is itsexpected profit? How many books does it expect to sell at adiscount?b. What is the profit that the publisher makes, given Barnes &Noble’s actions?c. A plan under discussion is for the publisher to refund Barnes& Noble $5 per book that does not sell during the two-monthperiod. As before, Barnes & Noble will discount them to $3 andsell any that remain. Under this plan, how many books will Barnes& Noble order? What is the expected profit for Barnes &Noble? How many books are expected to be unsold? What is theexpected profit for the publisher? What should the publisherdo?
Please use excel and show formulas, thank you!