Answer Happy

Business Analytics is all around us and is strongly embeddedinto our daily lives. A marketing catalog for clothes emailed to usis developed using an analytics model analyzing our preferences andprevious purchases. Financial institutions use a scoring modeldeveloped using analytics to predict whether a borrower willdefault on a loan. Your cell phone service provider uses analyticsto analyze your calling and browsing behavior to predict whetheryou will churn and soon seek a new provider. Your Facebook socialmedia posts, pictures, and friends are analyzed using social mediaanalytics to present ads for products and services when you log onto your account. Our likes, retweets, and comments on Twitter areanalyzed in real-time to recommend entities to follow.
Do independent research or use your personal experiences toidentify other applications of business analytics in finance andrisk management; operations and logistics; marketing; social media;government, etc. Make sure you provide substantial detail in theidentified example.