Students are required to answer the following questions using examples to illustrate their point. 1) What is the differe
Posted: Fri Jul 01, 2022 9:05 am
Students are required to answer the following questions usingexamples to illustrate their point.
1) What is the difference between penetration of a brandand brand market share? What happens when a brand grows (+3%)involume but it grows below the market (+5%), what market share andpenetration changes would you expect? Can we conclude thesame tings if this growth figures were in value?
2) What is the Communication Mix? What is an IntegratedMarketing Communication?
3) Describe with an example why an event is an effectiveway to build a brand image?
4) What is product life cycle and product life management?How do it affect the product strategy?
5) Describe the 7 steps of the NPD model. What type ofresearch you will recommend for each step?
1) What is the difference between penetration of a brandand brand market share? What happens when a brand grows (+3%)involume but it grows below the market (+5%), what market share andpenetration changes would you expect? Can we conclude thesame tings if this growth figures were in value?
2) What is the Communication Mix? What is an IntegratedMarketing Communication?
3) Describe with an example why an event is an effectiveway to build a brand image?
4) What is product life cycle and product life management?How do it affect the product strategy?
5) Describe the 7 steps of the NPD model. What type ofresearch you will recommend for each step?