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Steve Jobs: Triumph at Apple Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Appl

Posted: Fri Jul 01, 2022 8:54 am
by answerhappygod
Steve Jobs: Triumph at Apple Steve Jobs was the only man in thewhole world who could have saved Apple in 1997, and Apple needed tobe saved. The company was successively mismanaged and was failing.Without going into the gory details, Apple’s products haddeteriorated, its marketing was dreadful, and its finances wouldhave collapsed had it not been for CFO Fred Anderson’s work. Applewent shopping for a new operating system in a desperate attempt toremain relevant in the world of Windows 95. In a remarkable turn ofevents, Apple’s then CEO, Amelio, engineered the purchase of NeXTin December 1996 for the startlingly high price of $429 million incash and stock. It was obvious to any sentient being that Ameliowas not the man to save it. Michael Dell said it should beliquidated. Did Steve really want to put himself through what wasneeded to fix this company? There are two reasons that only SteveJobs could have saved Apple in 1997. First, Jobs persuaded BillGates to continue supporting Apple by announcing a five-yearcommitment to writing software, specifically Office for the Mac.Jobs also convinced Gates to invest $150 million in nonvotingshares of Apple. Amelio had attempted to negotiate a similararrangement with Gates and had failed. Second, Steve was able toendow the work of others with meaning as no one else at Applecould. Fred Anderson, who was hired as chief financial officer in1996 and did yeoman work keeping Apple afloat financially despiteits declining sales, said Steve “understood the soul of Apple. Weneeded a spiritual leader that could bring Apple back as a greatproduct and marketing company. So we had to have Steve.” They gotSteve. Amelio was summarily ousted on September 16, 1997. He wrote,“I had, along with many others ... been trapped by the charisma andboldness of this unusual man.” Steve became “interim” CEO, a titlehe held for three years.. The “interim” was dropped in 2000. In theyears from 1997 to his death in 2011, Steve became an icon of thebusiness world—the man who defined charisma in the context ofenterprise. Four reasons stand out: the creation of Apple Retail,the iPod, the iPhone, and the iPad. In order to transform Appleinto the vehicle to fulfill his ambition, Jobs had to whip thecompany into shape. His goal was not only to make a dent in theuniverse but also perhaps, in the far-off and unimaginable future,to put himself on par with Bill Gates.
Question : Drawing from the extract and from your knowledgeof the big five personality traits and emotional intelligence,assess Steve Jobs personality and emotional intelligencecompetencies.