Answer Happy

SECTION A ANSWER ONLY TWO QUESTIONS FROM THIS SECTION. 1. Before making a decision to purchase, there is a process that an individual Consumer follows whether formally or informally. Explain the five (5) stages how consumers make (15 marks) purchasing decisions 2. According to your understanding, how does Marketing integrate with other departments in the organisation? Explain using three (3) departments in an organisation that Marketing integrates with. (15 marks) Strategy/Plan 3. Describe (15 marks) the structure of a [30 marks] Marketing Communication [30 marks] SECTION B ANSWER ALL QUESTIONS FROM THIS SECTION 1. Explain briefly what macro environment is and how it affects Marketing in an organisation (10 marks) 2. Every product that an organisation sells goes through a lifecycle that affects its profitability and market performance. Explain the different stages of a product lifecycle (20 marks)