Answer Happy

Select an exclusive Canadian global company and evaluate it on its global value chain criteriacriteria’s.Evaluation Criteria’s: Domestic and International markets – presence, share, reach and prospects International marketing concept International Markets – primary, secondary and prospective Strategy – standard, differentiated, mixed Primary and Secondary Activities Supplier Relationship Management Logistics – Inbound and Outbound Operations Management Distribution Management Customer Relationship Management Integrated Global Supply Chain Management Performance Metrics/Management Overall objective – lower price, quality, responsiveness, innovation, adaptability Efficiency and Effectiveness Value Chain Management