study by Simon-Kucher & Partners shows that 72% of all new product & service introductions fail to live up to expectatio

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study by Simon-Kucher & Partners shows that 72% of all new product & service introductions fail to live up to expectatio

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study by Simon-Kucher & Partners shows that 72% of all newproduct & service introductions fail to live up toexpectations—why and how to reduce?
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