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Submitting a file upload Available Jun 27 at 12am- Jul 31 at 11:59pm Below are the learning exercises for Chapters 7 and 8. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading Chapter 7 and 8 1. Compare and contrast top-down budgeting with bottom-up budgeting. 2. Describe when advertisers should use the percentage of sales and industry averages methods for budgeting 3. Describe when advertisers should use the objective-and-task and stage-based spending methods for budgeting. 4. Describe and explain the factors that contribute to proper budget allocation. and timing. 5. Explain the concept of the share of voice (SOV) and its importance to the budgeting process. 6. Explain the concept of return on investment (ROI) and its importance to the budgeting process. 7. Give two examples of how industries use return on investment (ROI) to measure how consumers interact with media. 8. Explain how the return on investment (ROI) makes advertising accountable. 9. List and describe four keys to using return on investment (ROI) successfully.