Answer Happy

An advertisement for Hanes' brand of underwear says: “Wait ’til
we get our Hanes on you!” The brand is positioned as being
comfortable for the wearer, and the advertisement really stressed
how comfortable the brand feels against your skin. This brand’s
positioning is best described as appealing to consumers’ _____
needs.
a. functional
b. rational
c. emotional
d. symbolic
e. experiential