Congratulations! You have applied for a job as a Marketer at Jumeirah Hotel Group, owner of the Burj Al Arab, and they h
Posted: Sat Mar 19, 2022 5:52 pm
Congratulations! You have applied for a job as a
Marketer at Jumeirah Hotel Group, owner of the Burj Al Arab, and
they have decided to move forward with the interview process. In
preparation for the interview, you are going to make sure that you
have a sound understanding of the services that are offered at the
Burj Al Arab, the guests the Burj Al Arab serves, and the hotels
the latter may compete with.
1. Which of the needs of Maslow’s Hierarchy would a
guest that books a two-day stay at the Burj Al Arab likely fulfil?
Pick 1 and explain your answer. In explaining your answer, refer to
the market segment that you think is targeted by the Burj Al Arab’s
marketing team. Mention the psycho-, demo-, and geographics of this
market segment, as well as the behaviour of consumers in this
segment [250 - 500 words].
Marketer at Jumeirah Hotel Group, owner of the Burj Al Arab, and
they have decided to move forward with the interview process. In
preparation for the interview, you are going to make sure that you
have a sound understanding of the services that are offered at the
Burj Al Arab, the guests the Burj Al Arab serves, and the hotels
the latter may compete with.
1. Which of the needs of Maslow’s Hierarchy would a
guest that books a two-day stay at the Burj Al Arab likely fulfil?
Pick 1 and explain your answer. In explaining your answer, refer to
the market segment that you think is targeted by the Burj Al Arab’s
marketing team. Mention the psycho-, demo-, and geographics of this
market segment, as well as the behaviour of consumers in this
segment [250 - 500 words].