The aim of this assignment is to enable students to familiarize themselves with different retailing and merchandising co
Posted: Sat Mar 19, 2022 5:48 pm
The aim of this assignment is to enable students to familiarize
themselves with different retailing and merchandising concepts
and theories by analyzing the exemplar retail firms’ practices
in
real-world.
Retailers have embraced a variety of technologies to engage their
customers, mange human resources and merchandises. Students
are required to choose a case firm in retail industry
and discuss how the case firm copes with “The Future of
Retailing” in the following area(s) that are moving the field
forward: (1) technology and tools to facilitate decision making,
(2) visual display and merchandise offer decisions, (3)
consumption and engagement, (4) big data collection and usage,
(5) analytics and profitability, (6) artificial intelligence, (7)
virtual reality / augmented reality, and etc.,
themselves with different retailing and merchandising concepts
and theories by analyzing the exemplar retail firms’ practices
in
real-world.
Retailers have embraced a variety of technologies to engage their
customers, mange human resources and merchandises. Students
are required to choose a case firm in retail industry
and discuss how the case firm copes with “The Future of
Retailing” in the following area(s) that are moving the field
forward: (1) technology and tools to facilitate decision making,
(2) visual display and merchandise offer decisions, (3)
consumption and engagement, (4) big data collection and usage,
(5) analytics and profitability, (6) artificial intelligence, (7)
virtual reality / augmented reality, and etc.,