1. Some firms publicize their corporate mission statements by including them in annual reports, on company letterheads,
Posted: Wed Mar 09, 2022 9:08 am
1. Some firms publicize their corporate mission statements by
including them in annual reports, on company letterheads, and in
corporate advertising. What, if anything, does this practice say
about the ability of these mission statements to be sources of
sustained competitive advantage for a firm?
including them in annual reports, on company letterheads, and in
corporate advertising. What, if anything, does this practice say
about the ability of these mission statements to be sources of
sustained competitive advantage for a firm?