We need to acquire 5000 additional monthly active customers (Textile Manufacturers) and 2000 additional monthly active s
Posted: Wed Mar 09, 2022 9:05 am
We need to acquire 5000 additional monthly active customers
(Textile Manufacturers) and 2000 additional monthly active
suppliers (Cotton Yarn Manufacturers, Agents, Traders, and Brokers)
in the upcoming quarter. Our Marketing team has to build a
channel-wise targeting strategy to push our value proposition that
we are the go-to platform to get the best rates for our buyers and
at the same time we enable our suppliers to gain access to a far
greater market size via our platform than they could have earlier.
In light of our value proposition, the strategy should address the
following questions: 1. What should be the theme of our campaign?
2. What channels would we use to target the respective audiences?
3. What would be the estimated budget required for the quarter?
(Please define all line items) 4. What would be the Cost per
Impression (Buyer and Supplier), Cost per Acquisition (Buyer and
Supplier), Cost per Active User (Buyer and Supplier – 30 days, 60
days, and 90 days) *Please provide a funnel view of the above
Submission Guidelines:
It is required to submit a strategy plan presentation that
covers the above-mentioned questions along with a week-wise
campaign calendar for the quarter.
(Textile Manufacturers) and 2000 additional monthly active
suppliers (Cotton Yarn Manufacturers, Agents, Traders, and Brokers)
in the upcoming quarter. Our Marketing team has to build a
channel-wise targeting strategy to push our value proposition that
we are the go-to platform to get the best rates for our buyers and
at the same time we enable our suppliers to gain access to a far
greater market size via our platform than they could have earlier.
In light of our value proposition, the strategy should address the
following questions: 1. What should be the theme of our campaign?
2. What channels would we use to target the respective audiences?
3. What would be the estimated budget required for the quarter?
(Please define all line items) 4. What would be the Cost per
Impression (Buyer and Supplier), Cost per Acquisition (Buyer and
Supplier), Cost per Active User (Buyer and Supplier – 30 days, 60
days, and 90 days) *Please provide a funnel view of the above
Submission Guidelines:
It is required to submit a strategy plan presentation that
covers the above-mentioned questions along with a week-wise
campaign calendar for the quarter.