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Q.3. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept,
Posted: Wed Mar 09, 2022 8:23 am
by answerhappygod
- Q 3 Consumers Often Choose And Use Brands That Have A Brand Personality Consistent With Their Own Actual Self Concept 1 (74.57 KiB) Viewed 36 times
- Q 3 Consumers Often Choose And Use Brands That Have A Brand Personality Consistent With Their Own Actual Self Concept 2 (74.57 KiB) Viewed 36 times
Q.3. Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept Create a flowchart for you/your family's recent consumer discretionary purchase (minimum two product/services) experiences in coherence with the consumer decision-making process stated in the textbook and what factors influenced your decisions. (Min 500words, K2) Q.4. In recent times. UAE residents spent more when they did their supermarket shopping online as compared to when they made their purchases at an outlet, according to Network International, the leading enabler of digital commerce across the Middle East and Africa (MEA). The payments
company reports that the overall average transaction value (ATV) of an ccommerce vasket anvig JAE iesideins in 2020 was 40% girait chandrai oi poin uf saie (POS) transactions at supermarkets. The increase can be attributed to a shift in consumer behaviour following COVID-19 lockdown restrictions with safety concerns and convenience, prompting a growth in online and contactless purchases. Imagine, if you are working as Marketing manager for leading supermarket chain in UAE, consider this situation; develop the appropriate marketing strategies for enhancing the sales across the UAE. List the maximum suggestions relating to the marketing mix perspective, to increase customer footfall and profitability of the firm. (Min 500words, CSD3)