Read the following extended fictional case study, and then complete the four question sections that comprise this assess
Posted: Sat Feb 19, 2022 3:06 pm
Read the following extended fictional case study, and then
complete the four question sections that comprise this assessment.
You may conduct additional research for your answers; however, the
scenarios provide sufficient information to meet the minimum
requirements of this assignment. Ayanda is a small-scale farmer
with a mix of produce that he supplies to local fruit vendors and
smaller, privately owned supermarkets. Recently, agricultural land
has been made available in Ayanda’s area as part of a black
economic empowerment (BEE) initiative. Ayanda has been approached
by a consortium, called Siyaphumelela Holdings, to act as a project
manager on the farm, with the aim of establishing table grape
vineyards. Siyaphumelela is also running other farms in the area.
The goal is for 90 per cent of the grape yield to be used for
export to overseas markets, and the remaining ten per cent to be
sold within South Africa. The overseas markets are highly
lucrative, due to the weak South African rand. However, overseas
buyers have very stringent regulations and policies that must be
adhered to, and that require a lot of administration in order to
meet certifications, which also vary from country to country. Fruit
is sold by agents to overseas clients such as supermarket chains;
for example, Tesco in the United Kingdom (UK). Local clients
include Spar and Food Lover’s Market. Fruit is sold to clients on
demand or on fixed contracts, where the producer commits to
delivering a specific quantity at an agreed priced to the client
during the season. Furthermore, the fruit must be of a very high
quality, and growing the fruit will require very specific
expertise, as fruit is a sensitive crop that is prone to diseases
and pests. The venture is capital-intensive, with high input costs.
It is also time-sensitive, as it takes at least two years before
the vines will yield their first harvest. This means that there
will be a long period of time during which the farm will receive no
income, and where it will rely only on credit that has been made
available to it (around R 2 million per annum). Ayanda accepts the
position based on his agricultural and commercial experience, and
he is named chief project manager. He will report to the head of
the project committee, Sihle, who reports to the board of
Siyaphumelela and the chief executive officer (CEO), chief
financial officer (CFO) and chief operations officer (COO). Before
the first spade penetrates the ground, Ayanda needs to put together
a team to help him establish an operational structure that will be
used to launch the first stages of the project.
Question 3 [21]
The farm is located within a larger farming community and is near
to a mediumsized
town. There are also at least two informal settlements in the
vicinity, both
of which have high unemployment rates, and that provide the farms
with
seasonal and casual labour. Most farms have permanent labourers who
live on
the premises, and who have been doing so for generations. It is a
culturally
mixed area that reflects the demographics of the rest of South
Africa.
Knowing who the stakeholders are is an integral part of the
project. A tool that
can be used to identify stakeholders and the influence they have on
the project is
the stakeholder analysis. Ayanda decides to use the power-interest
grid in order
to analyse the characteristics of the stakeholders who he has
identified on the
farm and in the surrounding area.
Mark
3.1 Briefly define the concepts of power and interest as they
are
applied in the power-interest grid. (6)
3.2 Identify the two key stakeholders who should be placed in
quadrant B of the power-interest grid. Substantiate your
choices. (4)
3.3 Name the quadrant in which the community leaders of the
informal settlements should be placed. Substantiate your
answer. (6)
3.4 Ayanda has now identified stakeholders and is attempting
to
categorise them according to their priority. Complete the
following stakeholder analysis matrix and assign the level of
priority of each stakeholder in the ‘Priority’ column. (5)
Scores:
• Key: 13–15 points
• Secondary: 9–12 points
• Other: 1–8 points
Urgency Total Priority ол 1 4 Stakeholder Legitimacy Interest Seasonal 2 5 labourers Permanent 2 6 labourers Sihle 5 Irrigation 5 3 contractors Community 3 2 leaders ол Ол 5 ол 2 1
complete the four question sections that comprise this assessment.
You may conduct additional research for your answers; however, the
scenarios provide sufficient information to meet the minimum
requirements of this assignment. Ayanda is a small-scale farmer
with a mix of produce that he supplies to local fruit vendors and
smaller, privately owned supermarkets. Recently, agricultural land
has been made available in Ayanda’s area as part of a black
economic empowerment (BEE) initiative. Ayanda has been approached
by a consortium, called Siyaphumelela Holdings, to act as a project
manager on the farm, with the aim of establishing table grape
vineyards. Siyaphumelela is also running other farms in the area.
The goal is for 90 per cent of the grape yield to be used for
export to overseas markets, and the remaining ten per cent to be
sold within South Africa. The overseas markets are highly
lucrative, due to the weak South African rand. However, overseas
buyers have very stringent regulations and policies that must be
adhered to, and that require a lot of administration in order to
meet certifications, which also vary from country to country. Fruit
is sold by agents to overseas clients such as supermarket chains;
for example, Tesco in the United Kingdom (UK). Local clients
include Spar and Food Lover’s Market. Fruit is sold to clients on
demand or on fixed contracts, where the producer commits to
delivering a specific quantity at an agreed priced to the client
during the season. Furthermore, the fruit must be of a very high
quality, and growing the fruit will require very specific
expertise, as fruit is a sensitive crop that is prone to diseases
and pests. The venture is capital-intensive, with high input costs.
It is also time-sensitive, as it takes at least two years before
the vines will yield their first harvest. This means that there
will be a long period of time during which the farm will receive no
income, and where it will rely only on credit that has been made
available to it (around R 2 million per annum). Ayanda accepts the
position based on his agricultural and commercial experience, and
he is named chief project manager. He will report to the head of
the project committee, Sihle, who reports to the board of
Siyaphumelela and the chief executive officer (CEO), chief
financial officer (CFO) and chief operations officer (COO). Before
the first spade penetrates the ground, Ayanda needs to put together
a team to help him establish an operational structure that will be
used to launch the first stages of the project.
Question 3 [21]
The farm is located within a larger farming community and is near
to a mediumsized
town. There are also at least two informal settlements in the
vicinity, both
of which have high unemployment rates, and that provide the farms
with
seasonal and casual labour. Most farms have permanent labourers who
live on
the premises, and who have been doing so for generations. It is a
culturally
mixed area that reflects the demographics of the rest of South
Africa.
Knowing who the stakeholders are is an integral part of the
project. A tool that
can be used to identify stakeholders and the influence they have on
the project is
the stakeholder analysis. Ayanda decides to use the power-interest
grid in order
to analyse the characteristics of the stakeholders who he has
identified on the
farm and in the surrounding area.
Mark
3.1 Briefly define the concepts of power and interest as they
are
applied in the power-interest grid. (6)
3.2 Identify the two key stakeholders who should be placed in
quadrant B of the power-interest grid. Substantiate your
choices. (4)
3.3 Name the quadrant in which the community leaders of the
informal settlements should be placed. Substantiate your
answer. (6)
3.4 Ayanda has now identified stakeholders and is attempting
to
categorise them according to their priority. Complete the
following stakeholder analysis matrix and assign the level of
priority of each stakeholder in the ‘Priority’ column. (5)
Scores:
• Key: 13–15 points
• Secondary: 9–12 points
• Other: 1–8 points
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