Question 25 (6.25 points) Customer journey mapping aids marketers in their understanding of customers' experience, touch
Posted: Sat Feb 19, 2022 2:43 pm
Question 25 (6.25 points) Customer journey mapping aids marketers in their understanding of customers' experience, touch points, key moments to win (or lose) satisfaction, and points of inefficiency and frustration. A) True B) False Question 26 (6.25 points) Select the missing words Toyota offers cars, mini-vans, trucks, electrified vehicles, cross-overs, and sports utility vehicles under the Toyota and Lexus brands. Within each of these categories, Toyota offers multiple models (e.g. Tacoma and Tundra trucks) and various trim levels (e.g., SR5, TRD Sport, Trail Edition). The company is among the global automotive industry's most successful at managing and monetizing the with and A) competition, warranties, price rebates B) product line line filling, line stretching C) brand, advertising promotions D) customer employees suppliers
Question 27 (6.25 points) Marketers must make many decisions about products including product attributes specific to quality, features, style and design. Given pressure from competitors and increasing demands from consumers, most companies focus on continuous improvement to offer the highest possible performance quality level. A) True B) False Question 28 (6.25 points) Unlike core beliefs, consumer's interactions with and attitudes toward others tend to change with time. A) True B) False
Question 27 (6.25 points) Marketers must make many decisions about products including product attributes specific to quality, features, style and design. Given pressure from competitors and increasing demands from consumers, most companies focus on continuous improvement to offer the highest possible performance quality level. A) True B) False Question 28 (6.25 points) Unlike core beliefs, consumer's interactions with and attitudes toward others tend to change with time. A) True B) False