Answer Happy

Question 12 (6.25 points) Using the information in the below paragraph, what is the expected Customer Lifetime Value (CLV) of Eva Hanski to Verizon? Eva Hanski is a DePaul marketing student. Eva celebrates her twenty-first birthday today. Eva is a loyal user of Samsung's SmartPhones and this morning purchased a new Samsung Galaxy Z Fold3 5G phone for $1,000 as a gift to herself. She purchased this phone from Verizon and expects to do the same on her birthday every 5 years for the same amount. After Eva's parents deleted her from their family plan on T-Mobile last year, Eva uses Verizon as her mobile phone network provider. Verizon charges Eva $100 each month for her phone plan including unlimited data usage and automatic data backup. Verizon's cost of goods sold for Eva's mobile phone plan is $50 per month. Verizon's cost of goods sold for the Samsung Galaxy Z Fold3 5G Eva purchased is $500. Verizon's cost to serve Eva is $50 each year. The amounts Verizon charge Eva for her new phones and mobile plan and the costs of goods sold and costs to serve Eva are expected to remain the same forever. Assume Eva is a loyal Verizon customer for twenty years. O A) Eva's CLV to Verizon is $28,000 B) Eva's CLV to Verizon is $13,000 C) Eva's CLV to Verizon is $15.750 D) Eva's CLV to Verizon is $18,000
Question 13 (6.25 points) What computer software is designed to capture, analyze, apply, and manage customer and marketplace information from many sources to build stronger customer relationships? The solution is used data for customer purchases, sales opportunities and contracts, customer service, support hotlines, customer contact history, and marketing campaigns? A) Shopify B) Google Suite OC) Salesforce D) Amazon Storefront E) WeChat Question 14 (6.25 points) Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, and even neighborhoods. This the most important way to segment consumers. A) True B) False