FORMATIVE ASSESSMENT 2 [100 Marks] COVID-19 and business renewal: Lessons and insights from the global airline industry
Posted: Sat Feb 19, 2022 2:41 pm
FORMATIVE ASSESSMENT 2 [100 Marks]
COVID-19 and business renewal: Lessons and insights from the global
airline industry
The emergence of the COVID-19 pandemic has adversely affected the
fortunes of multiple companies around the
globe.Accordingly, questions are increasingly being asked about how
organizations can revitalize during and after a crisis.
Yet, we have limited understanding of how organizations renew
themselves during crises over time. We explore this
question through the lens and examination of two South-Asian
airlines: Pakistan International Airlines and Sri Lankan
Airlines. The cases offer important insights into the reasons
behind underperformance of state-controlled enterprises and
renewal
activities. We shed light on strategic renewal (SR) in the wake of
increasing liberalization and deregulations in the global
airline industry. To this end, we propose a four-stage approach
towards renewing such underperforming organizations to
respond effectively to black swan events and external shocks.
by Joseph Amankwah-Amoah, Zaheer Khan, Ellis L.C. Osabutey
https://www.sciencedirect.com/science/article/abs/pii/
S096959312100009
PLENINGER, R. & STURM, J.-E. 2020. The effects of economic
globalisation and ethnic fractionalisation on
redistribution. World Development, 130, 104945.
Question 2 (15 Marks)
The pandemic has resulted in many airlines filing for bankruptcy
affecting the market structure of the industry. With the aid
of relevant diagrams, discuss the emergent market structure and
related economic impact on consumers.
COVID-19 and business renewal: Lessons and insights from the global
airline industry
The emergence of the COVID-19 pandemic has adversely affected the
fortunes of multiple companies around the
globe.Accordingly, questions are increasingly being asked about how
organizations can revitalize during and after a crisis.
Yet, we have limited understanding of how organizations renew
themselves during crises over time. We explore this
question through the lens and examination of two South-Asian
airlines: Pakistan International Airlines and Sri Lankan
Airlines. The cases offer important insights into the reasons
behind underperformance of state-controlled enterprises and
renewal
activities. We shed light on strategic renewal (SR) in the wake of
increasing liberalization and deregulations in the global
airline industry. To this end, we propose a four-stage approach
towards renewing such underperforming organizations to
respond effectively to black swan events and external shocks.
by Joseph Amankwah-Amoah, Zaheer Khan, Ellis L.C. Osabutey
https://www.sciencedirect.com/science/article/abs/pii/
S096959312100009
PLENINGER, R. & STURM, J.-E. 2020. The effects of economic
globalisation and ethnic fractionalisation on
redistribution. World Development, 130, 104945.
Question 2 (15 Marks)
The pandemic has resulted in many airlines filing for bankruptcy
affecting the market structure of the industry. With the aid
of relevant diagrams, discuss the emergent market structure and
related economic impact on consumers.