Google Smart Platforms Certification Questions + Answers
Posted: Fri Feb 18, 2022 12:35 pm
Which type of ad format matches the look and feel of a publisher’s site/app?
Native ads
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
Data Management Platform (DMP)
Which platform type can an advertiser use to track time spent on their site?
Analytics Tool
Which platform should publishers use to sell their inventory in an online marketplace?
DoubleClick Ad Exchange
Which platform should publishers use to define the areas of their website that they can sell as ad space?
DoubleClick for Publishers
Which one of these companies offers a competitor to DoubleClick Search?
Adobe
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Ad exchange
Which of the following does DoubleClick Studio help advertisers do?
Create a dynamic feed to control different creative variations being shown to different audiences
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
Affinity
Which conversion types can DoubleClick Search pull in?
All answers are correct
What’s the term for when publisher ad servers are used to upload the creative from advertisers?
Ad trafficking
What’s the name of Google’s search management platform?
DoubleClick Search
What’s the best definition for programmatic?
Automated media buying
What’s Google’s creative HTML authoring tool called?
Google Web Designer
What’s another term for the publisher side of media transactions?
Sell-side
What should an advertiser use to track digital campaigns across channels?
Advertiser ad server
What reason would a customer want to use GDN over DBM?
New-to-display features
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
Google Analytics
What is the DoubleCIick advertiser ad server called?
DoubleClick Campaign Manager
What is Google’s solution for deploying pixels across a website?
Google Tag Manager 360
What is Google’s DSP?
DoubleClick Bid Manager
What is Google’s creative platform for building dynamic creative?
DoubleClick Studio
What is Google’s advertiser ad server called?
DoubleClick Campaign Manager
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
Third-party data
What does “DSP” stands for?
Demand side platform
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
True
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
True
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
In-Market Audiences
Some clients use both the AdWords and DS interface.
True
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Data Studio
Select the best Google tool for website A/B testing.
Google Optimize 360
Search management platforms only access search engines and don’t offer social or display functionality.
False
Point players allow advertisers to pass assets seamlessly between platforms.
False
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
False
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
False
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
Interstitials
Identify the interface where publishers log-in to control their campaigns and report on performance.
Supply-side platforms (SSP)
Identify ALL of the platforms that offer attribution analysis.
All answers are correct
How would DoubleClick Bid Manager best be classified?
Demand side platform
How does programmatic benefit advertisers?
Media is more targeted, allowing advertisers to select only the impressions they want.
Google Web Designer allows clients to author custom, interactive HTML5 creative.
True
Google has an affiliate marketing platform.
False
Google Analytics 360 is the free, entry-level analytics platforms.
False
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
True
DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
True
DoubleClick Search is designed to have a similar look and feel to AdWords.
True
DoubleClick Search allows advertisers to import data from non-Google search engines.
True
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
True
DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
False
DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
False
DoubleClick Bid Manager is restricted to buying Google Media.
False
DBM is the only demand side platform with access to YouTube’s TrueView format
True
Criteo is an example of a point player.
True
By default, DoubleClick Search will favor Google inventory.
False
Attribution 360 can help advertisers see the impact of their TV campaigns.
True
Appnexus is an example of a stack player.
True
AppNexus is a competitor to DoubleClick Bid Manager.
True
An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
True
AdX inventory is exclusive to GDN and DBM.
False
Advertisers can import their campaign data from DCM into GA360.
True
A trading desk is the same as a demand side platform.
True
A publisher ad server allows publishers to conduct which of following activities?
Inventory Management
Native ads
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
Data Management Platform (DMP)
Which platform type can an advertiser use to track time spent on their site?
Analytics Tool
Which platform should publishers use to sell their inventory in an online marketplace?
DoubleClick Ad Exchange
Which platform should publishers use to define the areas of their website that they can sell as ad space?
DoubleClick for Publishers
Which one of these companies offers a competitor to DoubleClick Search?
Adobe
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Ad exchange
Which of the following does DoubleClick Studio help advertisers do?
Create a dynamic feed to control different creative variations being shown to different audiences
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
Affinity
Which conversion types can DoubleClick Search pull in?
All answers are correct
What’s the term for when publisher ad servers are used to upload the creative from advertisers?
Ad trafficking
What’s the name of Google’s search management platform?
DoubleClick Search
What’s the best definition for programmatic?
Automated media buying
What’s Google’s creative HTML authoring tool called?
Google Web Designer
What’s another term for the publisher side of media transactions?
Sell-side
What should an advertiser use to track digital campaigns across channels?
Advertiser ad server
What reason would a customer want to use GDN over DBM?
New-to-display features
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
Google Analytics
What is the DoubleCIick advertiser ad server called?
DoubleClick Campaign Manager
What is Google’s solution for deploying pixels across a website?
Google Tag Manager 360
What is Google’s DSP?
DoubleClick Bid Manager
What is Google’s creative platform for building dynamic creative?
DoubleClick Studio
What is Google’s advertiser ad server called?
DoubleClick Campaign Manager
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
Third-party data
What does “DSP” stands for?
Demand side platform
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
True
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
True
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
In-Market Audiences
Some clients use both the AdWords and DS interface.
True
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Data Studio
Select the best Google tool for website A/B testing.
Google Optimize 360
Search management platforms only access search engines and don’t offer social or display functionality.
False
Point players allow advertisers to pass assets seamlessly between platforms.
False
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
False
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
False
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
Interstitials
Identify the interface where publishers log-in to control their campaigns and report on performance.
Supply-side platforms (SSP)
Identify ALL of the platforms that offer attribution analysis.
All answers are correct
How would DoubleClick Bid Manager best be classified?
Demand side platform
How does programmatic benefit advertisers?
Media is more targeted, allowing advertisers to select only the impressions they want.
Google Web Designer allows clients to author custom, interactive HTML5 creative.
True
Google has an affiliate marketing platform.
False
Google Analytics 360 is the free, entry-level analytics platforms.
False
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
True
DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
True
DoubleClick Search is designed to have a similar look and feel to AdWords.
True
DoubleClick Search allows advertisers to import data from non-Google search engines.
True
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
True
DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
False
DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
False
DoubleClick Bid Manager is restricted to buying Google Media.
False
DBM is the only demand side platform with access to YouTube’s TrueView format
True
Criteo is an example of a point player.
True
By default, DoubleClick Search will favor Google inventory.
False
Attribution 360 can help advertisers see the impact of their TV campaigns.
True
Appnexus is an example of a stack player.
True
AppNexus is a competitor to DoubleClick Bid Manager.
True
An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
True
AdX inventory is exclusive to GDN and DBM.
False
Advertisers can import their campaign data from DCM into GA360.
True
A trading desk is the same as a demand side platform.
True
A publisher ad server allows publishers to conduct which of following activities?
Inventory Management