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Google Smart Measurement Certification Questions + Answers

Posted: Fri Feb 18, 2022 11:40 am
by answerhappygod
YouTube is the second most viewable video destination globally.
False


Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?
Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift


Which platform type can an advertiser use to track time spent on their site?
Analytics Tool



What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?
Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking



What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?
Link Analytics to Google Ads to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking



What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?
Analytics 360


What is the industry-leading 3P solution that can be compared to Unique Reach?
Nielsen Digital Ad Ratings


What is the DoubleCIick advertiser ad server called?
DoubleClick Campaign Manager


What is a key value proposition of Unique Reach?
It shows how many people (not cookies) a campaign reached



What can be done to make sure Active View metrics are available for a YouTube campaign?
Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required



What are the three key steps to enable accurate measurement of the user journey?
Enable conversion tracking, measure the interactions that matter, include all relevant data sources


What are the three different stages of customer interactions defined within a funnel in Google Analytics?
Acquisition, Behavior, Conversion



Viewability guarantees that a client’s ad will be seen.
False


Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
True


Three of the following feature statements are true about Tag Manager. Identify the feature that is false.
Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible



Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.
Made for Google – GTM supports only Google measurement and marketing tags; third- party tags are incompatible



Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Data Studio



Select the Google products that collect data and measure actions in websites or apps. Select all that apply. Select All Correct Responses
Google Ads
Google Analytics


Select the best Google tool for website A/B testing.
Google Optimize 360


Rules-based attribution takes only converting paths into account.
True


Place in order the steps involved in building a data-driven attribution model for Search ads.
Calculate the conversion rate for a set of paths (sequences)
Take two paths that are similar except one keyword and compare conversion rates to determine uplift from that keyword
Apply the uplift to the original weighting
Run the calculation for all keywords in the sequence and determine wWhat percentage each keyword contributes to overall conversions



Match the Analytics and Google Ads measurement terminology to the description.
Google Analytics Transactions A measure almost always used for e-commerce purposes.
Google Ads Conversions A way to know what happens after a user clicks on a an ad – whether there was a purchase, a sign up, a phone call, or an app download
Google Analytics Events A way of sending additional info beyond what is tracked by default (e.g., button clicks).
Google Analytics Goals A measure of a successful user interaction or a completed activity.


Match each of the following terms to the corresponding goal
Act Use data to drive bidding, budget and targeting decisions.
Attribute Shift to evaluating and assigning conversion credit across multiple touchpoints.
Measure Correctly count all conversions.
Understand Gather audience insights and drive growth using a value-led approach to measurement.


In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?
Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword



Identify the definition of attribution.
Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it



Identify ALL of the platforms that offer attribution analysis.
All answers are correct


Google Analytics 360 is the free, entry-level analytics platforms.
False


Differentiate between measurement and attribution.
It’s the difference between counting and valuing


Attribution 360 can help advertisers see the impact of their TV campaigns.
True


Advertisers can import their campaign data from DCM into GA360.
True



A “Conversion” is specifically defined as a purchase influenced by an ad.
False