Waze Certification Questions + Answers
Posted: Thu Feb 17, 2022 2:14 pm
Which of the following is NOT considered a user Action in the Waze Dashboards?
Views (Impressions)
Which file type(s) can you use for your Waze Local ad Creative?
Both
When designing Waze Local ads, all brand messaging and creative assets should be _______?
All of these
What types of aggregated performance reports can you receive in the Plus Dashboard?
Both of these
What types of account management capabilities does the Starter Dashboard offer?
All of these
What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
Your campaign’s end goal and Waze’s CTA
What do the Waze Dashboards allow you to do?
All of these
Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?
Connected Citizens Program
Which of the following is NOT considered a user Action in the Waze Dashboards?
Views (Impressions)
Which solution is meant for businesses with 1 to 10 locations?
Starter
Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?
Waze Preferred Partner
What is the most recent Waze offering?
Waze Carpool
What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
All of these
What are among the top advertiser categories on Waze Local?
All of these
What additional performance tracking metrics does the Plus Dashboard include?
All of these
What account management capabilities does the Plus Dashboard offer?
All of these
Waze users spend how many minutes per day, two to three times per day on the app?
20 to 40
Waze turns business locations into destinations by encouraging Wazers’ drives to be:
All of these
Waze Local’s “billboards with a digital backbone”? reach drivers where?
Throughout the transition from departure to destination and along the journey
Waze Ads interact directly with drivers in motion, reaching them where?
On their way from point A to point B, staying with them as they go
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
60 characters or less
To whom do we offer custom Creative for Waze Local campaigns?
Preferred Partners
On average, what navigational increase do businesses experience when they advertise on Waze Local?
20%
In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?
Billboards and signs
If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?
Yes, with day part targeting
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
Copy for Waze Local campaigns should follow a recommended character limit of _______?
60 characters or less
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6
What is the most recent Waze offering?
Waze Carpool
What is the Waze key user benefit?
Save drivers 5 minutes per day
What type of additional support do Preferred Partners receive?
All of these
Waze users spend how many minutes per day, two to three times per day on the app?
20 to 40
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
60 characters or less
On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?
Waze Local
Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.
2
Pricing for both Starter and Plus is based upon what type of model?
CPM
Pricing for Plus starts at $____/day?
$169
Pricing for Waze Ads is based upon what type of model?
CPM
On average, what navigational increase do businesses experience when they advertise on Waze Local?
20%
On which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
Name the level(s) of Waze Agency partnership?
Certified Partner and Preferred Partner
Insights and data allow Waze Local to effectively target drivers by knowing what?
When drivers are near your business or visiting your competitors.
Is there a minimum investment to become Certified?
No, but Fundamentals Certification is required
In what year did Google acquire Waze?
2013
In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
$100K or more
In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
Billboards and signs
In 2017, ads on Waze generated how many navigations to local businesses around the world?
24 million
If you plan to spend less than $100/day, which solution is most suitable for your business?
Waze Local Starter
How many people use Waze around the world each month?
> 110 million
How many hours per month do Wazers average on the app?
11
How many crowdsourced reports on routes and road conditions does Waze receive each month?
53 million
How does the Waze Dashboard define the Navigations performance metric?
The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview
How do you calculate an Ad’s Click-Through Rate (CTR)?
Ad Unit Clicks/Impressions
How are Waze routes developed to be as efficient as possible?
Both of these
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6
Views (Impressions)
Which file type(s) can you use for your Waze Local ad Creative?
Both
When designing Waze Local ads, all brand messaging and creative assets should be _______?
All of these
What types of aggregated performance reports can you receive in the Plus Dashboard?
Both of these
What types of account management capabilities does the Starter Dashboard offer?
All of these
What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
Your campaign’s end goal and Waze’s CTA
What do the Waze Dashboards allow you to do?
All of these
Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?
Connected Citizens Program
Which of the following is NOT considered a user Action in the Waze Dashboards?
Views (Impressions)
Which solution is meant for businesses with 1 to 10 locations?
Starter
Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?
Waze Preferred Partner
What is the most recent Waze offering?
Waze Carpool
What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
All of these
What are among the top advertiser categories on Waze Local?
All of these
What additional performance tracking metrics does the Plus Dashboard include?
All of these
What account management capabilities does the Plus Dashboard offer?
All of these
Waze users spend how many minutes per day, two to three times per day on the app?
20 to 40
Waze turns business locations into destinations by encouraging Wazers’ drives to be:
All of these
Waze Local’s “billboards with a digital backbone”? reach drivers where?
Throughout the transition from departure to destination and along the journey
Waze Ads interact directly with drivers in motion, reaching them where?
On their way from point A to point B, staying with them as they go
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
60 characters or less
To whom do we offer custom Creative for Waze Local campaigns?
Preferred Partners
On average, what navigational increase do businesses experience when they advertise on Waze Local?
20%
In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?
Billboards and signs
If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?
Yes, with day part targeting
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
Copy for Waze Local campaigns should follow a recommended character limit of _______?
60 characters or less
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6
What is the most recent Waze offering?
Waze Carpool
What is the Waze key user benefit?
Save drivers 5 minutes per day
What type of additional support do Preferred Partners receive?
All of these
Waze users spend how many minutes per day, two to three times per day on the app?
20 to 40
Waze Ads campaigns should follow a recommended limit of _______ characters or less.
60 characters or less
On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?
Waze Local
Passing the “Toothbrush Test” means that drivers use Waze ____ times per day.
2
Pricing for both Starter and Plus is based upon what type of model?
CPM
Pricing for Plus starts at $____/day?
$169
Pricing for Waze Ads is based upon what type of model?
CPM
On average, what navigational increase do businesses experience when they advertise on Waze Local?
20%
On which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
Name the level(s) of Waze Agency partnership?
Certified Partner and Preferred Partner
Insights and data allow Waze Local to effectively target drivers by knowing what?
When drivers are near your business or visiting your competitors.
Is there a minimum investment to become Certified?
No, but Fundamentals Certification is required
In what year did Google acquire Waze?
2013
In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze
In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
$100K or more
In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
Billboards and signs
In 2017, ads on Waze generated how many navigations to local businesses around the world?
24 million
If you plan to spend less than $100/day, which solution is most suitable for your business?
Waze Local Starter
How many people use Waze around the world each month?
> 110 million
How many hours per month do Wazers average on the app?
11
How many crowdsourced reports on routes and road conditions does Waze receive each month?
53 million
How does the Waze Dashboard define the Navigations performance metric?
The number of Waze users who click “Drive There”? or “Go”? from an ad unit or location preview
How do you calculate an Ad’s Click-Through Rate (CTR)?
Ad Unit Clicks/Impressions
How are Waze routes developed to be as efficient as possible?
Both of these
Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
6