Content Marketing and SEO Fundamentals Questions + Answers
Posted: Thu Feb 17, 2022 12:22 pm
What are your target audiences for content marketing campaigns? Choose three options.
Media and bloggers
Customers and prospects
Influencers
Search ranking algorithms
What are the most important aspects of guest posting? Choose three options.
The quality of the sites that you publish on
The quality of the content that you create
The number of sites you publish on
The relevance of the sites that you publish on
Why should you collaborate with your marketing and PR departments?
To stop them from reaching out to media, bloggers, and influencers so you can do it
To show them how to place links in press releases
To interview them to get great content to publish
To coordinate your outreach efforts to minimize overlap
What benefits do sites that publish syndicated content expect to receive? Choose two options.
Links from your site
Traffic from your site
Increases in their organic search traffic
Quality content to present to visitors to their site
What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.
It may result in links back to your site.
It helps raise your visibility.
It helps you rank better because Google sees interviews as an authority signal for ranking purposes.
It helps establish your credibility in the market.
What is the most important content type to publish?
Research reports
There is no ‘most important content type’
Articles
Videos
Why is content-based link building effective?
High-ranking pages in Google tend to get more links.
Links to content pages are worth more.
The more content you publish the higher you rank.
The best content on the web tends to attract a lot of links.
What are some fundamentals of creating great content? Choose three options.
The focus of the content that you produce needs to be on how well you satisfy user needs.
Focusing on the high-volume keywords.
Creating content with depth and breadth in order to satisfy user needs.
Aim to publish content that is more in-depth than your competitors in at least some areas.
Media and bloggers
Customers and prospects
Influencers
Search ranking algorithms
What are the most important aspects of guest posting? Choose three options.
The quality of the sites that you publish on
The quality of the content that you create
The number of sites you publish on
The relevance of the sites that you publish on
Why should you collaborate with your marketing and PR departments?
To stop them from reaching out to media, bloggers, and influencers so you can do it
To show them how to place links in press releases
To interview them to get great content to publish
To coordinate your outreach efforts to minimize overlap
What benefits do sites that publish syndicated content expect to receive? Choose two options.
Links from your site
Traffic from your site
Increases in their organic search traffic
Quality content to present to visitors to their site
What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.
It may result in links back to your site.
It helps raise your visibility.
It helps you rank better because Google sees interviews as an authority signal for ranking purposes.
It helps establish your credibility in the market.
What is the most important content type to publish?
Research reports
There is no ‘most important content type’
Articles
Videos
Why is content-based link building effective?
High-ranking pages in Google tend to get more links.
Links to content pages are worth more.
The more content you publish the higher you rank.
The best content on the web tends to attract a lot of links.
What are some fundamentals of creating great content? Choose three options.
The focus of the content that you produce needs to be on how well you satisfy user needs.
Focusing on the high-volume keywords.
Creating content with depth and breadth in order to satisfy user needs.
Aim to publish content that is more in-depth than your competitors in at least some areas.