NW SE SW 09 A brand manager is concerned that her brand's share may be unevenly distributed throughout the country. In a
Posted: Fri Dec 24, 2021 9:51 am
NW SE SW 09 A brand manager is concerned that her brand's share may be unevenly distributed throughout the country. In a survey in which the country was divided into four geographic regions, a random sampling of 100 consumers in each region was surveyed, with the following results: REGION NE TOTAL Purchase the brand 190 Do not purchase 210 Total 100 100 100 Develop a table of observed and expected frequencies for this problem using Chi square test of independence. Also validate your results. 40 35 45 50 60 45 55 50 100 400