According to the elaboration likelihood model, when consumers are less involved and less likely to pay attention to an a
Posted: Fri Jun 10, 2022 11:20 am
According to the elaboration likelihood model, when consumers
are less involved and less likely to pay attention to an
advertising message, they make less effort to evaluate new
information and tend to take a ________ to decision making.
central route
short route
fast route
long route
peripheral route
are less involved and less likely to pay attention to an
advertising message, they make less effort to evaluate new
information and tend to take a ________ to decision making.
central route
short route
fast route
long route
peripheral route