Answer Happy

Overview A company called Polaris (polarispool.com) makes robots that clean/vacuum the bottom of swimming pools, and the company has different robots for in-ground and above-ground swimming pools. They have a basic website they are redesigning and have hired you to make recommendations for how to optimize it. Your keyword research includes the following: KEYWORD SEARCH VOLUME C CPC robotic pool cleaners alt robot cleaner pool vacuum robot best robotic pool cleaner pool robot robotic pool cleaner reviews robotic pool cleaners review above ground robotic pool cleaner polaris robotic pool cleaner robotic inground pool cleaners robotic pool cleaner in ground best pool robot above ground pool vacuum robot swimming pool cleaning robot li J A 8100 5400 3600 2400 1900 720 720 720 590 390 390 320 320 260 h J ali $2.15 $1.98 $1.67 $1.54 $1.69 $1.93 $1.93 $1.46 $1.96 $1.7 $1.7 $1.26 $0.88 $2.0

Create and submit a spreadsheet that includes a keyword map for the home page and separate pages for above- and in-ground swimming pool products (3 pages total). For each page, show or write the following using best practices: Keywords & volumes mapped to the page, along with the primary keyword for the page Page URL Page title Meta description H1 tag • Body content w/ internal links As you create your page recommendation sheet, keep the following in mind: • Don't include any keywords that aren't relevant in your spreadsheet. • Remember that your primary keyword should display in each of the elements you're trying to optimize (this is optional for URLs; do not change the URL of the home page). You can refer to the website for inspiration on the types of things to talk about, but don't copy any of the text (and remember that you are completing this as if that website didn't exist). • Remember to refer to the chapter for the best practices for each element. Some elements have character limits. Some have certain expected formats, including the use of capitalization. Some incorporate the company name. • For body content on the page, you can choose to write out the 100+ words for each page or provide detailed instructions to somebody else who would be writing the content. If giving instructions, remember to add specific details about the use of internal links--using the anchor text of keywords mapped to the page being linked to. (Ex. "Include the following phrase (XYZ) and turn it into a link pointing to (https://www.....). Use good spelling and grammar at all times, and consistency in how you choose to format certain elements for each page (ex. There is a little flexibility in how you write a title tag, but whatever you choose, your title tags should adopt the same structural format across all 3 of your pages).