Answer Happy

Your local small business association has read about Amazon Go
and is concerned about the potential competition. They wish to
offer strategic marketing advice to local businesses, a
presentation in which you should analyse and evaluate key marketing
concepts as well as the marketing planning process by using Amazon
Go as an example
• An introduction, evaluating the purpose of strategic
marketing
• A diagram of the marketing planning process.
• A critical review of at least three marketing
concepts/models/theories and how they relate to the marketing
planning process.
• A critical discussion of the significance of branding using
Amazon as an example.
• Illustrate the concepts of 'brand pyramid', 'brand
positioning' and 'brand management', and how and why
these concepts should be
integrated into marketing planning.