Select a Canadian company and as a CRM consultant, make the desired analysis and come up with recommendations. Use the c
Posted: Mon Jun 06, 2022 6:25 am
- Select A Canadian Company And As A Crm Consultant Make The Desired Analysis And Come Up With Recommendations Use The C 1 (148.06 KiB) Viewed 69 times
Select a Canadian company and as a CRM consultant, make the desired analysis and come up with recommendations. Use the content of Chapter 3 to prepare your report following CRM and Business Strategy criteria's: 1. Relationship Strategy (Are they using the 7 strategies appropriately?) 2. Customer Knowledge 3. Individual Value Proposition (3 value disciplines of Treacy and Wiesema). < 4. Communication CRM Process, Technology, Automation and relationship: 1. CRM Processes and systems 2. Monitoring 3. CRM Data Sources 4. CRM Training in Communication Skills 5. Relationship with customers Your recommendations on two key areas: Customer Intelligence and communication. Present PPT in class with recorded audio, if possible on June 16, 2022. O Assignment 2.pdf 1 June 2022, 6:45 PM