Instructions: Red Hat (Feelings) Blue Hat (What learned – What next) Yellow Hat (Strength and opportunity) Black Hat (di
Posted: Mon Jun 06, 2022 6:21 am
Instructions:
Red Hat (Feelings)
Blue Hat (What learned – What next)
Yellow Hat (Strength and opportunity)
Black Hat (difficulties and weakness)
White Hat (What known – how – Why)
Green Hat (New idea)
Revise and test the resort disaster response plan
Convert the pool heating system from electrical to solar power
-
Modify all the hotel brochures and marketing material to reflect
eco-tourism
Launch a new promotional campaign with Air Canada
Convert the 10 acres adjacent to the hotel to a botanical
garden/wildlife preserve
Make your recommendation to the Board
of Directors. Include the 3 projects you recommend, the
reason(s) why and explain which tool(s) you would use in the
future.
Case Study:
Eco-Resort Hawaii The management team at Kauai Kulture Resort on the Island of Kauai in Hawaii is tasked with modernizing the resort concept. The board of directors wants to shift from marketing the resort as a fun-in-the sun destination to eco-tourism. Eco-tourism focuses on environmental awareness and education. The board of directors identified 5 potential projects listed below and expects the management team to brainstorm an additional 5 project ideas. Once 10 projects are identified, each member of the management team (individually) must put together a recommendation identifying what they believe are the 3 most important projects. Since the resort hires from Conestoga, the team is all well versed in brainstorming, paired comparison and the 6 Thinking Hats tools to support solid decision making.
Kauai Kulture Board of Directors Project List: Revise and test the resort disaster response plan Convert the pool heating system from electrical to solar power Modify all the hotel brochures and marketing material to reflect eco-tourism Launch a new promotional campaign with Air Canada Convert the 10 acres adjacent to the hotel to a botanical garden / wild life preserve General resort information: The resort was built in 1998 and underwent a renovation in 2010 20-minute drive from the airport Family friendly with children's programming There are 500 rooms across 10 buildings There are 3 pools (1 adult only), 5 restaurants and many beach, water and land activities There are stables with 6 horses, riding available at a fee Project parameters and assumptions: The projects must be completed within a year The total budget must not exceed $1,000,000 Assume the human and project resources are available Disruption to guests must be kept to a minimum
Red Hat (Feelings)
Blue Hat (What learned – What next)
Yellow Hat (Strength and opportunity)
Black Hat (difficulties and weakness)
White Hat (What known – how – Why)
Green Hat (New idea)
Revise and test the resort disaster response plan
Convert the pool heating system from electrical to solar power
-
Modify all the hotel brochures and marketing material to reflect
eco-tourism
Launch a new promotional campaign with Air Canada
Convert the 10 acres adjacent to the hotel to a botanical
garden/wildlife preserve
Make your recommendation to the Board
of Directors. Include the 3 projects you recommend, the
reason(s) why and explain which tool(s) you would use in the
future.
Case Study:
- Instructions Red Hat Feelings Blue Hat What Learned What Next Yellow Hat Strength And Opportunity Black Hat Di 1 (45.78 KiB) Viewed 40 times
Kauai Kulture Board of Directors Project List: Revise and test the resort disaster response plan Convert the pool heating system from electrical to solar power Modify all the hotel brochures and marketing material to reflect eco-tourism Launch a new promotional campaign with Air Canada Convert the 10 acres adjacent to the hotel to a botanical garden / wild life preserve General resort information: The resort was built in 1998 and underwent a renovation in 2010 20-minute drive from the airport Family friendly with children's programming There are 500 rooms across 10 buildings There are 3 pools (1 adult only), 5 restaurants and many beach, water and land activities There are stables with 6 horses, riding available at a fee Project parameters and assumptions: The projects must be completed within a year The total budget must not exceed $1,000,000 Assume the human and project resources are available Disruption to guests must be kept to a minimum