Answer Happy

The two best reasons for investing company resources in vertical integration (either forward or backward) are to Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O broaden the firm's product line and/or enable the company to charge a premium price for its product/service. O achieve greater product differentiation and/or gain better access to prospective buyers. speed entry into foreign markets and/or exercise stronger control over operating costs. gain a first mover advantage in adopting new production technologies and/or in employing more potent defensive strategies. C C strengthen the firm's competitive position and/or boost its profitability. C