Answer Happy

The advantages of using online sales at the company's website as a minor distribution channel include Copyright © by Gio-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation a reduced need to engage in price discounting to attract buyers. enhanced ability to avoid channel conflict. O added ability to build a stronger brand image and reputation without spending more money on advertising. achieving incremental sales, gaining online sales experience, and doing marketing research. a reduced need to build and cultivate wholesalers and retailers to access buyers and generate sales.