Answer Happy

PROTON has unveiled a new logo and tagline, along with its ambitions to be a global, modern automotive brand. The tiger emblem on its cars will be updated to a more stylised representation, rendered in silver, with a stronger finish to represent Malaysia's pride. Featuring a new "uncaged" design, the logo shows the tiger's head held high, symbolising PROTON to represent an arrow-head, moving forward to success. PROTON's new tagline "Inspiring Connections" encapsulates the brand's aspiration of utilising technology and mobility to help make human connections that inspire a successful life. The brand refresh highlights PROTON's evolution since Zhejiang Geely Holding Group acquired a 49.9% stake in the company in 2017. PROTON THE NEXT CHAPTER M PROTON Thus, as a marketing consultant, you are hired by Proton, to suggest the right marketing strategy for this company. Your group are advice to perform case study and detailing marketing process as: Definition of the problem Developing an approach to the problem Formulate a research design Doing fieldwork or collecting data Preparing and analysing data Preparing and presenting the report -