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PART ONE-Green Machine Marketing Mix Green Machine is a company which manufactures and markets environmentally-friendly household cleaning products. Green Machine's most important target market is adults, 30 to 55 years of age, with an annual household income greater than $70,000. These adults care greatly about the earth and want to minimize their negative impact on the environment. State your specific recommendations for some of the Marketing Mix elements for Green Machine. 1.) Describe one Product recommendation you would make for Green Machine to appeal to the target market described above. Please use no more than 2 bullet points for your answer. 1 mark. 2.) Describe one Promotion recommendation you would make for Green Machine to appeal to the target market described above. Please use no more than 2 bullet points for your answer. 1 mark. 3.) Describe one Place recommendation you would make for Green Machine to appeal to the target market described above. Please use no more than 2 bullet points for your answer. 1 mark. PART TWO-Green Machine Product Concept Marketing Management Orientation 4.) The management of Green Machine has decided that it will follow the Product Concept Marketing Management Orientation. What will the managers of Green Machine therefore focus most on? Please use no more than 2 bullet points for your answer. 1 mark.
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