Recently, Dunkin' Donuts surprised consumers by droppeing 'Donuts' from its name, becoming simply Dunkin' to put more em
Posted: Sun Jun 05, 2022 3:56 pm
Recently, Dunkin' Donuts surprised consumers by droppeing 'Donuts' from its name, becoming simply Dunkin' to put more emphasis on growing their coffee products over their signature donuts. Dunkin' wanted to its brands in the minds of consumers. differentiate reposition segment promote explain