Part B. Read the article Keurig Dr Pepper launches Pepper Perks loyalty program (see below), and then answer the followi
Posted: Sun Jun 05, 2022 3:45 pm
Part B. Read the article Keurig Dr Pepper launches Pepper Perks
loyalty program (see below), and then answer the following
questions. (5 points)
B1. Which of the following learning theories relates to the
development and launch of the Pepper Perks loyalty program by
Keurig Dr Pepper? a. Classical conditioning b. Advertising
conditioning c. Cognitive learning theory d. Observational learning
e. Instrumental conditioning
B2. Assume that Keurig Dr Pepper wanted to encourage consumers
to purchase its products through the use of classical conditioning.
Which of the following would not be among the strategic actions
Keurig Dr Pepper could take to achieve this? a. Pair its products
with pleasant or popular music in ads for the products b. Use
jingles in ads for the products c. Use celebrities to endorse the
products d. Get social media influencers to post videos of them
consuming the products e. All of the above would be among the
strategic actions Keurig Dr Pepper could take.
B3. Based on the contents of the article Keurig Dr Pepper
launches Pepper Perks loyalty program, which of the following is
not an objective of a loyalty program such as Pepper Perks? a.
Increase brand loyalty b. Reward consumers for taking brand-related
actions c. Get consumers to talk about the brand d. Target frequent
users of a product e. Allow testing of new products
B4. Based on the contents of the article Keurig Dr Pepper
launches Pepper Perks loyalty program, which of the following is
not among the things that Keurig Dr Pepper wants consumers to
learn? a. The reward program is named Pepper Perks. b. Fans of the
soda who sign up for the loyalty program scan the receipts of Dr
Pepper purchases to earn points and win rewards. c. Keurig Dr
Pepper is launching Pepper Perks with the limited edition Fantastic
Chocolate variety. d. Pepper Perks is the best loyalty program
currently being offered by a soda company. e. All of the above are
things that Keurig Dr Pepper wants consumers to learn.
B5. If Keurig Dr Pepper uses a celebrity in an ad to endorse Dr
Pepper Fantastic Chocolate, with the celebrity simply holding the
product, which route to persuasion would the company be using,
based on what the elaboration likelihood model says? a. Peripheral
route b. Central route c. Stimulus generalization route d.
Classical conditioning route
loyalty program (see below), and then answer the following
questions. (5 points)
B1. Which of the following learning theories relates to the
development and launch of the Pepper Perks loyalty program by
Keurig Dr Pepper? a. Classical conditioning b. Advertising
conditioning c. Cognitive learning theory d. Observational learning
e. Instrumental conditioning
B2. Assume that Keurig Dr Pepper wanted to encourage consumers
to purchase its products through the use of classical conditioning.
Which of the following would not be among the strategic actions
Keurig Dr Pepper could take to achieve this? a. Pair its products
with pleasant or popular music in ads for the products b. Use
jingles in ads for the products c. Use celebrities to endorse the
products d. Get social media influencers to post videos of them
consuming the products e. All of the above would be among the
strategic actions Keurig Dr Pepper could take.
B3. Based on the contents of the article Keurig Dr Pepper
launches Pepper Perks loyalty program, which of the following is
not an objective of a loyalty program such as Pepper Perks? a.
Increase brand loyalty b. Reward consumers for taking brand-related
actions c. Get consumers to talk about the brand d. Target frequent
users of a product e. Allow testing of new products
B4. Based on the contents of the article Keurig Dr Pepper
launches Pepper Perks loyalty program, which of the following is
not among the things that Keurig Dr Pepper wants consumers to
learn? a. The reward program is named Pepper Perks. b. Fans of the
soda who sign up for the loyalty program scan the receipts of Dr
Pepper purchases to earn points and win rewards. c. Keurig Dr
Pepper is launching Pepper Perks with the limited edition Fantastic
Chocolate variety. d. Pepper Perks is the best loyalty program
currently being offered by a soda company. e. All of the above are
things that Keurig Dr Pepper wants consumers to learn.
B5. If Keurig Dr Pepper uses a celebrity in an ad to endorse Dr
Pepper Fantastic Chocolate, with the celebrity simply holding the
product, which route to persuasion would the company be using,
based on what the elaboration likelihood model says? a. Peripheral
route b. Central route c. Stimulus generalization route d.
Classical conditioning route