Answer Happy

The essay tests your insights and in-depth understanding of
advertising theories as covered on
the module. You are required to research and review any local
advertisements for Burger King Malaysia
Part A: Dissection of the advertisement based on the Communication
Process
 Source - The individual or organization sending the
message.
 Encoding - Transferring the intended message into a symbolic
style that can be
transmitted (e.g. verbal, graphic, musical and animation)
 Channel - The transmission of the message using particular media
(personal or nonpersonal channels)
 Receiver - The individual or organization receiving the
message
 Decoding - Understanding the symbolic style of the message in
order to understand the
message
 Noise – Distortion of the communication process, making it
difficult for the receiver to
interpret the message as intended by the source
Part B: Recommendation towards improving the advertisement
You are required to analyse the advertisement chosen. Explain TWO
(2) recommendations
that may improve the effectiveness and efficiency of the
advertisement. You may support your
recommendation with the supporting details from Part A as well as
external literatures.
Supporting evidence must be provided to back up your points.
Note: You may refer to the content structure below to arrange your
essay.
1.0 Executive Summary
2.0 Introduction
3.0 Content
4.0 Recommendations & Implementations
5.0 Conclusion
6.0 References
Instructions
1. This is an individual assignment.
2. Your report should consist of a write-up of about 1300 words.
The answer should use
Times New Roman font size 12, 1.5 spacing and in paragraph
form.
3. You are required to conduct secondary research using appropriate
sources.
4. All citations and references must follow Harvard Referencing
system. Cut and paste from
other sources are not acceptable. Appendixes are not considered as
part of the write-up
5. You are required to state the total number of words at the end
of your answers.
6. Plagiarism (which includes copy/paste from Internet sources
or other published sources, or copying the work of other students,
past or present) is strictly prohibited and plagiarised work,
either in part or in full, may be rejected and the work will be
awarded a Fail mark.
7. Attach the following marking scheme (Appendix I) after the
cover page of your assignment.
Appendix I Key issues relating to the case have been developed Original and clear arguments Logical and convincing discussions Ideas and assertions substantiated through use of high quality reference material (key academic perspectives/views are used to develop arguments) and issues critically analysed. Clear and comprehensive written style (spelling, grammar, syntax etc) Good Unsatisfactor Satisfactory Very Good Excellent MARKS /10 /30 /20 /30 /10