2:49 3 Edit 8 X BIC-3026 Business Strategy & Marketing Assessment 1. Individual Presentation (20%) - Week 6 In 10 mins,

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2 49 3 Edit 8 X Bic 3026 Business Strategy Marketing Assessment 1 Individual Presentation 20 Week 6 In 10 Mins 1 (136.2 KiB) Viewed 12 times

2:49 3 Edit 8 X BIC-3026 Business Strategy & Marketing Assessment 1. Individual Presentation (20%) - Week 6 In 10 mins, analyse a company/organisation of your interest by using Business Strategy and Marketing tools/concept discussed in this module. Describe how the company overcome the business challenges and strategize their business organisation to earn competitive advantage in the market. Recommend your strategy (or strategies) or marketing technique if you were the leader in the organisation of your choice. You may use power point/infographic to and your prestation following your creativity (NOTE: you are encone to explore the use or related software, such as MS Power Point, Canva etc.) 2. Case Study Report (40%) - Week 9 You are to prepare a written case study analysis for a multinational company (MNC) of your choice, discussing macro environment factors, industry analysis, resource & capabilities, and strategic direction of the organisation Following are some guiding content of your case analysis for considerations: 1. Using reliable sources, use appropriate tool to diagnose organisational business strategy and evaluate the competitive advantage of the company. 2. Identification of strengths and weaknesses of the company, evaluation of industry sector, performance and risk management 3. Assuming that you are a Consultant appointed by the company Executives, recommend potential business strategy formulation and models appropriate in the future strategic plan. Justify your recommendations: The recommended structure of your case study analysis report (shall not exceed 1500 words)are as follows: Table of contents (not included in word count) Background/Introduction (500 words) Analysis of strategy and justification for guiding content above (500 words) Discussion, limitations, and recommendation (Q3) (500 words) References and appendices (not included in word count) al Examination______ STUD DUT DO DD Tools Mobile View ال * 35% ا... |... - Share Word Count: 1905 School Tools