Question 3 4 Points All banks are expected to offer debit cards to customers. The majority of customers wouldn't conside
Posted: Mon May 30, 2022 5:49 pm
Question 3 4 Points All banks are expected to offer debit cards to customers. The majority of customers wouldn't consider banking with a bank that doesn't offer a debit card. For banks, offering a debit card is a: (A) Category point of parity (B) Point of differentiation (C) Competitive point of parity D) Positioning attribute Question 4 4 Points Netflix, which allows customers to stream movies at home, is seen as a substitute for movie theaters. Most customers don't really care about the "brand" of theater they go to; rather, they make the choice based on convenience of location and showtime, and the selection of movies they can choose among. Therefore, it might be reasonable for a movie theater to decide substitute products are a bigger threat than direct competitors. A) True (B) False