Preparation for Term Project This is the information for the term project in this course. This assignment will be due at
Posted: Mon May 30, 2022 5:25 pm
Preparation for Term Project This is the information for the
term project in this course. This assignment will be due at the end
of Module 7. 1. Select an organization (corporate or nonprofit)
with which you are somewhat familiar that uses both online and
offline channels. Discuss two or three specific examples of how it
is taking advantage of digital marketing, especially the mobile
web. 2. Choose a website or a mobile site that you are familiar
with. Describe the brand-building efforts you see on the site. Do
you think it is meeting the requirements for a resilient brand?
Give one specific example of what they are doing well and one
example of what you believe they could be doing better. 3 Visit a
website that you check frequently, paying special attention to
advertising this time. What kinds of ads do you see, and why do you
think they were placed on this particular site? Close out of the
site and come back several times in quick succession. What do you
see going on with the ads? How does this illustrate the concepts
discussed in this chapter? Body of the Paper Write in essay format.
Use introduction, body paragraph, and conclusion headings At least
4 pages in length (double-spaced) At least 3 references of an
academic or scholarly source are required for this paper. You are
expected to use academic sources in peer-reviewed database or
Internet sources, such as: “.org”, “.edu”, “.mil”, “.gov”, ".zm"
Sources not allowed are Wikipedia, Dictionaries, wikis, or blogs.
Use APA, 6th edition, writing style for in-text citations and each
reference source that you use. Remember, all wording that is not
your own must be cited. For APA writing assistance, select “APA
Format Resources” on the Begin Here section of the Modules Tab
Limit the use of direct quotes. Deductions will be made for a high
percentage of quoted material. Use 12-point Times New Roman font,
1-inch margins, and double-spacing. The cover sheet should include
the student's name and course information Include a reference page
in APA 6th edition style.
N.B: This is E-Marketing
term project in this course. This assignment will be due at the end
of Module 7. 1. Select an organization (corporate or nonprofit)
with which you are somewhat familiar that uses both online and
offline channels. Discuss two or three specific examples of how it
is taking advantage of digital marketing, especially the mobile
web. 2. Choose a website or a mobile site that you are familiar
with. Describe the brand-building efforts you see on the site. Do
you think it is meeting the requirements for a resilient brand?
Give one specific example of what they are doing well and one
example of what you believe they could be doing better. 3 Visit a
website that you check frequently, paying special attention to
advertising this time. What kinds of ads do you see, and why do you
think they were placed on this particular site? Close out of the
site and come back several times in quick succession. What do you
see going on with the ads? How does this illustrate the concepts
discussed in this chapter? Body of the Paper Write in essay format.
Use introduction, body paragraph, and conclusion headings At least
4 pages in length (double-spaced) At least 3 references of an
academic or scholarly source are required for this paper. You are
expected to use academic sources in peer-reviewed database or
Internet sources, such as: “.org”, “.edu”, “.mil”, “.gov”, ".zm"
Sources not allowed are Wikipedia, Dictionaries, wikis, or blogs.
Use APA, 6th edition, writing style for in-text citations and each
reference source that you use. Remember, all wording that is not
your own must be cited. For APA writing assistance, select “APA
Format Resources” on the Begin Here section of the Modules Tab
Limit the use of direct quotes. Deductions will be made for a high
percentage of quoted material. Use 12-point Times New Roman font,
1-inch margins, and double-spacing. The cover sheet should include
the student's name and course information Include a reference page
in APA 6th edition style.
N.B: This is E-Marketing