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QUESTION 16 Folkways manufacturers dolls with traditional dress from different areas of the Middle East. Since the company was founded 5 years ago, it has sourced the dolls' clothing from a small, family-owned tailoring company. Recently, the company was acquired by a larger clothing manufacturer and the prices for their doll clothes have tripled. What strategy might Folkways consider to avoid these increased costs? 0.5 marks) Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Unrelated Diversification Divestiture Innovation
QUESTION 17 Pharmaco, a drug company, introduced a new ointment called Heat to the market a year ago. It is formulated to alleviate arthritis pain. Its target market is men and women over 50 with age-related aches and pains. This is a huge population but Heat is not selling well. What strategy might Pharmaco follow to increase its sales? Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Unrelated Diversification Divestiture Innovation