QUESTION 19 Whizcois a large, multinational manufacturer of small, electronic kitchen appliances such as toasters, micro

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QUESTION 19 Whizcois a large, multinational manufacturer of small, electronic kitchen appliances such as toasters, micro

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QUESTION 19
Whizcois a large, multinational manufacturer of small, electronic
kitchen appliances such as toasters, microwaves, mixers, blenders,
can openers, coffee makers, latte machines, bread machines and
waffle irons. It competes in a crowded market as many companies
make the same products. Whizco's products, however, carry 10-year
guarantees. Rumelt.s Criteria
Cost Leadership-Lowest PRICE,

Cost Leadership-Best Value,
Differentiation,
Focus-Lowest Price, Focus-Best Value
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