Study the present business environment (March/April 2022) of Sri Lanka and the range of products offered under Atlas bra
Posted: Mon May 30, 2022 3:35 pm
Study the present business environment (March/April 2022) of Sri Lanka and the range of products offered under Atlas brand stationary products by Atlas Axillia Co. (Pvt) Ltd. of Hemas Group. Identify suitable strategies for stationary range as per the following and explain your answer with justifications. Please see the notes given below.
1. Recommend suitable concentric diversification strategy for Atlas Axillia.
2. Identify a cost leadership strategy adopted by Atlas Axillia (for its stationary product range). Justify your answer.
3. Identify a focused differentiation strategy adopted by Atlas Axillia. Justify your answer.
4. What is the possibility of introducing a low-cost writing pad/ notebook for temporary note taking to be used by all types of persons in the entire country? What product do you recommend? Provide reasons
1. Recommend suitable concentric diversification strategy for Atlas Axillia.
2. Identify a cost leadership strategy adopted by Atlas Axillia (for its stationary product range). Justify your answer.
3. Identify a focused differentiation strategy adopted by Atlas Axillia. Justify your answer.
4. What is the possibility of introducing a low-cost writing pad/ notebook for temporary note taking to be used by all types of persons in the entire country? What product do you recommend? Provide reasons