Personal selling facilitates face-to-face meeting with the customers. There is high customer attention, persuasive impac
Posted: Mon May 30, 2022 9:01 am
Personal selling facilitates face-to-face meeting with the
customers. There is high customer attention, persuasive impact and
message is customized. What we sell does not matter more but what
matters is how we sell. Successful salespeople get into the
psychology of the customers. It is said that selling makes the
world go around. For it is somebody who sold something to someone
else, who in turn sold it to us. Mrs.Aparna Wagle joined lnsta Cook
as a salesperson after completing for graduation. Having completed
two years of service now she is assigned the job of
door-to-door selling for non-stick cooking pan. Her calls consisted
of 30 visits per day in a work schedule of eight hours. Mostly she
would call on housewives and explain to them the benefits of using
non-stick cooking pan. The customer is allowed to make cash on
delivery or payment by debit and credit cards. Once order is
received, delivery is made promptly because the van carries the
supply. She has grown accustomed to handling diversified complaints
and objections. This is the toughest part of her assignment.
a. What benefits could Mrs Aparna Wagle ordinarily explain
to the housewives? (300 words)
b. The customer said "My cooking is different." How should
Aparna Wagle handle this objection? (300 words)
customers. There is high customer attention, persuasive impact and
message is customized. What we sell does not matter more but what
matters is how we sell. Successful salespeople get into the
psychology of the customers. It is said that selling makes the
world go around. For it is somebody who sold something to someone
else, who in turn sold it to us. Mrs.Aparna Wagle joined lnsta Cook
as a salesperson after completing for graduation. Having completed
two years of service now she is assigned the job of
door-to-door selling for non-stick cooking pan. Her calls consisted
of 30 visits per day in a work schedule of eight hours. Mostly she
would call on housewives and explain to them the benefits of using
non-stick cooking pan. The customer is allowed to make cash on
delivery or payment by debit and credit cards. Once order is
received, delivery is made promptly because the van carries the
supply. She has grown accustomed to handling diversified complaints
and objections. This is the toughest part of her assignment.
a. What benefits could Mrs Aparna Wagle ordinarily explain
to the housewives? (300 words)
b. The customer said "My cooking is different." How should
Aparna Wagle handle this objection? (300 words)