Web Portal and Online Collaboration Shrink Distances The Internet has enabled thousands of businesses to extend their re
Posted: Mon May 30, 2022 9:01 am
Web Portal and Online Collaboration Shrink
Distances
The Internet has enabled thousands of businesses to
extend their reach beyond borders to become global competitors. For
a global business to succeed, all of its offices and personnel
spread around the world must stay in sync. This is typically
accomplished by being in close communications with headquarters.
The Internet and Web allow employees separated by thousands of
miles to operate as though they were seated across the table from
each other. Automobile manufacturer Lamborghini, with headquarters
in Sant’Agata Bolognese, Italy, recently discovered the benefits of
employing the latest technologies to shrink the distances between
its more than 100 dealerships scattered around the world. The
famous manufacturer of elite sports and racing cars had anything
but elite communications between dealerships and headquarters.
Until recently, Lamborghini dealers relied on telephone, e-mail,
and snail mail to order new cars and spare parts and to learn about
the latest marketing programs and business procedures. The multiple
forms of inefficient communications were difficult to manage at
headquarters and allowed important tasks to fall through the
cracks. Executives at the company realized that their problems
could be remedied by more efficient use of Internet and Web
technologies.
Lamborghini decided to create a Web portal—a
custom-designed Web page that would provide dealerships with direct
access to corporate databases and information systems over the
Internet, resources that were previously only accessible by
employees at headquarters. Secured by password authentication and
encryption, dealers could log on to the Web portal to check
inventory, place orders for cars and parts, read daily
announcements, and access procedural instructions. The new portal
dramatically cuts down on paperwork and manual processing of orders
at headquarters. The portal has also reduced errors by eliminating
the two-stage system that used to require headquarters staff to
interpret and enter order data into the system.
Lamborghini executives were so impressed by the savings
and improvements offered by the new Web portal that they looked for
ways to further enhance the system. Observing the benefits of
online social networks and Web 2.0 technologies, Lamborghini looked
for ways to implement these technologies into its own Web portal
system. They added social features that allowed dealers and
personnel to post announcements and requests that others fielded on
the network. For example, if a dealership needed a part for a
vintage car that Lamborghini no longer manufactures, this system
could find someone within the network that had the part.
Lamborghini also added a chat utility and file sharing features to
allow dealers around the world to collaborate on promotions and
sales tactics.
Ultimately, Lamborghini created an intranet—a secure
private network accessible over the Internet—so that dealers could
have expanded access to the information systems and data stored on
servers at headquarters. Using this system, the Lamborghini dealer
in Orange County, California, could access the same information,
systems, databases, and services as the vice president of sales in
Sant’Agata Bolognese, Italy. The dealer could also develop
relationships with the other hundred dealers around the world for
more effective business practices.
Finally, Lamborghini developed a state-of-the-art Web
site that provides an experience
more like a top-rate motion picture or video game than
an automobile Web site. The site uses the latest technologies to
thoroughly impress visitors and reflect the high quality of the
corporation and its products.
What unique features of the Internet and Web make them
popular choices for many business communication
applications?
In what ways do people use the Internet and Web to
improve their quality of life?
How do businesses use these technologies to improve the
bottom line?
Note: Dear sir please give all the questions answer,
please......
Distances
The Internet has enabled thousands of businesses to
extend their reach beyond borders to become global competitors. For
a global business to succeed, all of its offices and personnel
spread around the world must stay in sync. This is typically
accomplished by being in close communications with headquarters.
The Internet and Web allow employees separated by thousands of
miles to operate as though they were seated across the table from
each other. Automobile manufacturer Lamborghini, with headquarters
in Sant’Agata Bolognese, Italy, recently discovered the benefits of
employing the latest technologies to shrink the distances between
its more than 100 dealerships scattered around the world. The
famous manufacturer of elite sports and racing cars had anything
but elite communications between dealerships and headquarters.
Until recently, Lamborghini dealers relied on telephone, e-mail,
and snail mail to order new cars and spare parts and to learn about
the latest marketing programs and business procedures. The multiple
forms of inefficient communications were difficult to manage at
headquarters and allowed important tasks to fall through the
cracks. Executives at the company realized that their problems
could be remedied by more efficient use of Internet and Web
technologies.
Lamborghini decided to create a Web portal—a
custom-designed Web page that would provide dealerships with direct
access to corporate databases and information systems over the
Internet, resources that were previously only accessible by
employees at headquarters. Secured by password authentication and
encryption, dealers could log on to the Web portal to check
inventory, place orders for cars and parts, read daily
announcements, and access procedural instructions. The new portal
dramatically cuts down on paperwork and manual processing of orders
at headquarters. The portal has also reduced errors by eliminating
the two-stage system that used to require headquarters staff to
interpret and enter order data into the system.
Lamborghini executives were so impressed by the savings
and improvements offered by the new Web portal that they looked for
ways to further enhance the system. Observing the benefits of
online social networks and Web 2.0 technologies, Lamborghini looked
for ways to implement these technologies into its own Web portal
system. They added social features that allowed dealers and
personnel to post announcements and requests that others fielded on
the network. For example, if a dealership needed a part for a
vintage car that Lamborghini no longer manufactures, this system
could find someone within the network that had the part.
Lamborghini also added a chat utility and file sharing features to
allow dealers around the world to collaborate on promotions and
sales tactics.
Ultimately, Lamborghini created an intranet—a secure
private network accessible over the Internet—so that dealers could
have expanded access to the information systems and data stored on
servers at headquarters. Using this system, the Lamborghini dealer
in Orange County, California, could access the same information,
systems, databases, and services as the vice president of sales in
Sant’Agata Bolognese, Italy. The dealer could also develop
relationships with the other hundred dealers around the world for
more effective business practices.
Finally, Lamborghini developed a state-of-the-art Web
site that provides an experience
more like a top-rate motion picture or video game than
an automobile Web site. The site uses the latest technologies to
thoroughly impress visitors and reflect the high quality of the
corporation and its products.
What unique features of the Internet and Web make them
popular choices for many business communication
applications?
In what ways do people use the Internet and Web to
improve their quality of life?
How do businesses use these technologies to improve the
bottom line?
Note: Dear sir please give all the questions answer,
please......