Answer Happy

Name Pfmn Size MTBF Revision Date Age at R&D Cost Perceptual Map (at end of this year) Revision 6.8 13.2 14000 Cake Cedar $0 3.2 16.8 50 co cid 30 18 16 14 12 10 10.6 12000 20000 27000 9.8 16-Feb-26 1.9 $129 $0 Coat 10.3 15.8 Curl Size Cure 4.0 10.1 16000 50 Coco 3.2 15.8 12000 20 4 73 12.7 31-May-28 12-Feb-26 31-May-26 14000 20000 0.0 $2423 $122 $419 2 CHE 11.0 9.0 0.0 0 Total 0 24 6 6 10 12 14 16 18 20 Performance $3093 Material Cost Age Profile 5137 154 3:31 Perceived Age in Years Co CTH 17 116 8.52 50 11.05 114 1 11 510 Material Cost in dollars $12 510 w Material Cost Old Material Com Cake Cedar Cid Com Cure Coco CTR CHE

Namo Price Promo Budget $ 2000 Sales Budget Benchmark Prediction Your Forecast Cake Less Promo/Sales $4,605 28 00 3528 Gros Revenue $ 30,189 $ 60,631 1,078 Variable Costs $ 19,156 $ 38,544 Contrib Margin $ 11,033 $ 22,087 $ 3,154 Cedar $ 19.50 $ 2900 $ 3234 0 3,109 234 $ 15,953 ($ 2.680 Cid $ 30.00 $ 2000 $ 0 $8,899 55.745 2940 2499 $ 33.00 $ 0 $ 349 0 $9,157 $ 2,367 Coat Cure $ 11,524 $1,441 $ 33.00 5 0 $ 2499 44 0 $986 $ 455 $- 440 (5132) (5 2,044) (53.340) $0 Coco $ 19.50 $ 2900 $ 0 438 0 $8.539 50 $8,979 50 CIR $ 0.00 0 5 0 0 0 50 CHE $ 0.00 0 0 0 $0 50 $0 $ 121,224 50 $ 82,568 Total $ 11,600 $ 14,700 5.252 0 $ 38,656 $ 12,356 NPL ( 30 Las 46 Revenue Forecast Unit Sales Forecast 160,611 1,109 10 Reforecastin 000 Unit Sales forecast in 100's) 10189 22 1,07 111.565311656 311.879 438 349 53.485 214 44 10 CTS so CHE Car C Gd Coat Cure Coco GTH CHE Variable Cost Margin Alter Marketing Trad Hah Pen 52