1. Suppose that you are contributing to the launching of a new TV generation for Samsung. Describe and briefly discuss t
Posted: Thu May 26, 2022 8:58 am
1. Suppose that you are contributing to the launching of a new TV generation for Samsung. Describe and briefly discuss the following points: a) Market segmentation (identify 3 to 4 segments) b) Environment (who are your competitors?) c) Promotion/ Communication strategy (for example: how to promote, which media to use, fit promotion to each market segment selected above)