(a) Explain the advantages and disadvantages of digital promotional tools. [10] Use examples to help your explanation. (
Posted: Thu May 26, 2022 8:48 am
(a) Explain the advantages and disadvantages of digital promotional tools. [10] Use examples to help your explanation. (b) [10] Evaluate the importance of ensuring that an organisation's use of social media is consistent with other elements of the marketing mix, using examples of good and poor practice.