Use “ Challenger selling model" to deliver an insight that would lead you to a sale. using any selling and buying firms
Posted: Thu May 26, 2022 8:46 am
Use “ Challenger selling model" to deliver an
insight that would lead you to a sale. using
any selling and buying firms as an example,
consider the situation of the client, including
their market, customers, competitors, and
future trends. Additionally, consider the
products and services that your firm (the
seller) provides. Consider how you would
ensure that what you say and do remains
ethical
PLEASE USE THE CHALLENGER SELLING MODEL TO WRITE ABOUT THIS QUESTION
Outline: Introduction
- Briefly introduce: Selling firm, Buying firm,
Objective ,Fall back
Selling firm: What it does / how it does it
What is the core offer it makes to clients
(product/service) and value delivered
Competitors
- explaining relative strengths
and weaknesses against them
Buying firm: What it does / how it does it
What is the core offer it makes to clients
(product/service) and value delivered
Competitors - explaining relative strengths
and weaknesses against them.
- (insight) Identify at least one insight that the selling
firm can offer to the customer
- (Teach and Resonance) Explain how you would use this insight
to: teach for differentiation
(teaching/talking) and tailor this message
for resonance
(listening and summarising)
- (Take Control) Identify the financial aspects and explain
how these could be used to take control of
the conversation including saving money
and making profit
- (Ethics and Relationship) Consider ethical issues in your message
and actions. Sellers firm ethical policy /
buyers firm ethical policy? Explain what
your long term relationship would look like
to both parties. How will your insight and
sales offer deliver long term revenue opportunities ?
Conclusion
insight that would lead you to a sale. using
any selling and buying firms as an example,
consider the situation of the client, including
their market, customers, competitors, and
future trends. Additionally, consider the
products and services that your firm (the
seller) provides. Consider how you would
ensure that what you say and do remains
ethical
PLEASE USE THE CHALLENGER SELLING MODEL TO WRITE ABOUT THIS QUESTION
Outline: Introduction
- Briefly introduce: Selling firm, Buying firm,
Objective ,Fall back
Selling firm: What it does / how it does it
What is the core offer it makes to clients
(product/service) and value delivered
Competitors
- explaining relative strengths
and weaknesses against them
Buying firm: What it does / how it does it
What is the core offer it makes to clients
(product/service) and value delivered
Competitors - explaining relative strengths
and weaknesses against them.
- (insight) Identify at least one insight that the selling
firm can offer to the customer
- (Teach and Resonance) Explain how you would use this insight
to: teach for differentiation
(teaching/talking) and tailor this message
for resonance
(listening and summarising)
- (Take Control) Identify the financial aspects and explain
how these could be used to take control of
the conversation including saving money
and making profit
- (Ethics and Relationship) Consider ethical issues in your message
and actions. Sellers firm ethical policy /
buyers firm ethical policy? Explain what
your long term relationship would look like
to both parties. How will your insight and
sales offer deliver long term revenue opportunities ?
Conclusion