Answer Happy

Section 3: Recommendation 0 O Target Market: identify and describe the company target markets based on the four segmentation bases New product/new services description: based on the result of SWOT analysis, recommend new product or new services design for the identified target market (point a) and explain the customer value provided by this new product/new services O Briefly devise the strategies of the relevant marketing mix variables (the 4ps for new product OR the 7Ps for new services Section 4: Conclusion and Recommendation Marks out of 25 will be awarded based on how well the following criteria is addressed: Criteria % Marks Executive Summary 5% Introduction and Background of the Company 10% Marketing environment analysis 20% SWOT Table 10% Recommendation (target market, new offering, marketing strategy) 35% Conclusion 5% Presentation (format & layout) 5% % Present the information in a professional manner with correct referencing 10%